
'Liverpool Unites' is a campaign that began as platform for the people of Liverpool to demonstrate that they will not tolerate gun crime, and show their support for driving through legislative changes to laws surrounding gun and gang violence.
Inspired by the moment Everton and Liverpool fans united in respect for Rhys Jones and his family, after the 11 year old was shot on his way home, the city's famous colours, red and blue, have been combined to produce a purple colour which is central to the campaign.
Launched on Friday 28th September, the campaign was backed by a number of high profile people from the region and the UK including Prime Minister Gordon Brown (pictured wearing his purple ribbon), Liverpool and Everton football teams, plus individuals including team captains and managers, prominent celebrities, Bernard Hogan Howe(Liverpool Police chief), Terry Leahy (CEO Tesco) and Rhys Jones Parents. Purple ribbons and wristbands are worn by thousands of people across Merseyside to show their support.
On Friday 19th October, Liverpool Unites became the official charity of the Liverpool ECHO. It is initially committed to raising £100,000 for the Rhys Jones memorial fund, aimed at building a community centre in Croxteth Park.
2008 is a busy year for Liverpool Unites, it has already reached half of its initial target and has got some plans to raise even more money for the rest of the year, including a Concert for Rhys featuring Mel C from the Spice Girls.
Ribbons and wristbands are still available from all outlets of Sayers in the Merseyside area.
For more information about Liverpool Unites, please click here